Powerline For Auto Case Study: Increase Ad Response From Auto Newspaper And Print Ads Arch Subscriber: 10,000 RV Sales, Inc., a 21 year old, family owned business based in San Diego. 10,000 RV Sales, Inc. has been an Arch subscriber since 1998. Strategic Overview: 10,000 RV Sales publishes a weekly magazine hand-out featuring their line of new and pre-owned recreational vehicles, they also advertised in the Sunday and Wednesday paper. Ad response was not as significant as they desired and they also did not know what ads caused their prospects to respond.

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Action: 10,000 RV Sales implemented the Powerline™ service from Arch Telecom in their weekly hand-out magazine and in their newspaper ads. The Powerline™ service increased their ad response over 500%. Each sales person was given an alpha-numeric pager so that they would be notified in real time when a caller was accessing the Powerline™ system. This enabled the sales staff to bring the prospect into their shop before they had a chance to visit the competition.

Additionally, 10,000 RV Sales was able to determine that the Wednesday paper insert was not generating significant ad response and eliminated that medium, saving them money.

"The Powerline™ from Arch is our most responsive lead generation tool we use; it has basically become our whole focus for our sales staff… we simply couldn't work without it. Our sales staff is able to take prospects off the open market, bring them into our shop and close the deal without that prospect visiting our competitors shop. Our competitors are desperately trying to figure out what we are doing. It's at least doubled our business."
-Jerry Micklos, owner, 10,000 RV Sales, Inc.